Why Modelling Agencies Are Turning to Instagram for Trendy Kids
With the rise of the cell phone, and instantaneous access to the Internet, there’s been a huge increase in up-and-coming starlets taking to social media, using high-tech tools and modeling agencies to self-promote their personal brand and aesthetic to an ever-receptive, always on-line audience. But there’s a rising group of models gathering their fair share of the action, particularly on Instagram, that is baby models!
For ambitious musicians like Lily Allan, Buy Instagram Likes social tools like Instagram, Twitter and Snapchat have been invaluable in creating knowing of their modelling talents. Self-publishing tools offering real-time, instantaneous access to fans around the globe have allowed rising stars to build their brand, create a personal and accessible identity, and led to a strong military of online followers who hold on their every move.
For the Kardashian-Jenner crew et ing, it’s translated into a constant fascination with their daily wardrobe, make-up, hair and accessories. With audiences fully engaged with the latest star looks online, it becomes easy to monetise their social media presence via endorsements and sponsorship deals. The wisest high fashion brands are clamouring to dress social media stars, promoting their goods to fans desperate to imitate the latest trends — often before they’ve even hit the catwalk.
With this tried and tested method winning the twenty-something modeling pack contracts with the fashion houses, and getting media headers around the world, another group of aspiring models is jumping on the social media bandwagon — many before they’ve even got the motor skills to do so.
With successful Instagram baby models like 4-year-old London Scout bragging more than 105, 000 followers and Alonso Mateo with a staggering 600, 000 followers, high fashion brands are folding over in the opposite direction to have these little trendsetting models showcasing their latest lines. Indeed, young Alonso recently attended his first Fashion Week in Paris, france, getting the headers at the Dior show.
The facts that compels these parents to so carefully curate these photos for a worldwide audience? It’s natural for parents to take regular family button snaps of their child as they grow up, but these staged shots — with professional professional photographers, lighting and carefully selected clothing stories — put their child in the focus. For what end?
Apart from attracting the early attention of modelling agencies, many parents are in it for the perks, with the fashion industry and online stores providing their latest lines for free in return for an validation on a busy Instagram feed. Keira Cannon, mum to 5 year old Princeton — whoever Instagram following has reached almost 7, 000 users — cites shopping discounts, examples of the latest designs and cash fees per shoot. She reports that little Princeton “kind of loves [the attention]. inch
Princeton’s dad, Sai Roberts, is a little more cautious. He says, “There are some concerns in the sense that if it was to get out of hand, but so far it is certainly been a confident experience. I’m very proud that he’s getting exposure, and I hope he’s able to use that for their own creative sparkle and voice as he grows older. inch
Whilst followers on the children’s’ Instagram nourishes are mainly positive and inspirational, there are of courses voices of concern at the potential dangers of disclosing youngsters to such intense scrutiny and high aesthetic standards at a young age.
Many claim that these sets are objectifying the kids, and creating long term outcome for the youngsters who may struggle to realize why they are being celebrated only for physical aspect. Some professionals compare the instamoms showcasing their children in the digital world to stage mothers normally associated with beauty pageants.
Ginger Clark, Psycho therapist and Mentor of Clinical Education at the University of The southern area of California, says on the subject baby modelling, “Not every kid is going to have this experience, but it runs the risk of giving the child the sense that they are a item in your eyes, inch she said. “You have to be extra careful to make sure the messages you’re giving your child are ‘This is for fun, this is dress-up. ha But when you’re hiring your own shooter and modelling agency, then it becomes more commercialised. inch